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I’m LaToya, and making personal finance simple, relatable, and empowering is my thing.

A Little Bit More About Me

LaToya Westbrooks Keeling is the Founder of Wealthly, a financial literacy platform empowering Gen Z and millennials to reach their personal finance goals through strategy, support, and technology.


LaToya began her career on Wall Street, working on the trading floor—an experience that sparked her curiosity about how everyday people could build wealth, not just institutions. Over time, her passion shifted toward personal finance and financial empowerment, leading friends, family, and colleagues to seek her guidance on eliminating debt, building wealth, and investing confidently in the stock market.

Before launching Wealthly, LaToya held roles at Meta, Citi, and JPMorgan Chase & Co. Today, she can be found coaching individuals, leading workshops, and speaking on panels and at conferences focused on financial literacy and wealth-building. Her mission remains clear: to close the wealth gap—one household at a time!

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Want to connect? Email me at latoya@wealthlyliving.com.

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Ready to work together?

From online education to private coaching—there are so many ways for us to work together. I would love to work together to craft a financial future you feel confident about. Let's tackle your personal financial goals today!

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